The Gold Record

This week’s auction house averages see a dramatic shift from the norm; Horde goods have continued a low trend, while Alliance goods have shot up, on average. Alliance goods are averaging 26 points above their Horde counterparts. This is the farthest Alliance goods have been above Horde goods on record.

The Alliance’s stiffly rising average is largely due to extremely high demand for Linen Cloth. At 286 points, it is at a four-month high (rising 200 points from our last average). Lower-end metals are also all selling high right now – Copper Ore rose 59 points to 132, Tin Ore rose 77 points to 136 and Iron Ore rose 6 points to 132. The rest of the metals are all within the “normal” range, selling between 80 and 120 points.

It’s important to note that Fel Iron has risen 46 points to 99, resuming normal trading values after a five-week slump. Aside from Linen Cloth’s very high mark, almost every other cloth is coming in at normal values. The exception to this is Netherweave Cloth, which is still riding low at 72 points. This is the eighth week in a row that Netherweave Cloth has been below 80 points.

On the Horde side, many of the prior trends have continued. Mithril Ore is still slightly low, although it has come up 39 points from our last recorded average and is now at 79 points. Despite the very high prices of Linen Cloth on the Alliance auction houses, it is selling at 54 points on the Horde side (up 5 points). Horde Tailors have enjoyed these very low Linen prices for nine weeks so far. The demand for Wool Cloth has calmed down as well, dropping 82 points to land at 105. Runecloth is doing well; it rose 43 points to land at 126.

Jason Coleman has recorded auction house values for both Horde and Alliance since April 2007. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s Gold Record finds continuing low average prices for both Horde and Alliance auction houses. Horde average prices have risen 6 points from last week, but are still slightly low at 96 points, whereas Alliance average prices have fallen 6 points from last week, landing at 85 points. This continues a four-week trend for the Alliance being a buyer’s market and is the second concurrent week of buyer’s market for the Horde.

On the Alliance side, there were a couple of sharp increases in prices of goods. Both Iron Ore and Runecloth are up (40 and 32 points respectively), bringing both up above the 100-point mark. Countering the affects of these two increases, Linen Cloth, Silk Cloth and Mageweave Cloth have all dropped (58, 50 and 26 points respectively) from last week’s high values, each residing in the 85-100 point range. Fel Iron Ore continues to be very low demand (at 53 points) and a supply of very low-priced Wool Cloth has registered at 59 points.

On the Horde side, metal has been in high demand. Rising prices for Copper Ore, Tin Ore and Fel Iron Ore have raised the average value of Horde goods this week (rising 31, 36 and 24 points respectively). This was a mostly corrective action, as the rise brought Copper Ore to 99 points and Fel Iron Ore to 89, although Iron Ore has inflated to 126 points. Despite the aforementioned rises, Mithril Ore, Runecloth and Netherweave Cloth have all been in low demand. Mithril Ore has dropped 38 points from last week’s already low value, landing at 40 points. Netherweave and Runecloth have both corrected from last week’s high value, dropping 23 and 45 points to land at 91 and 83 points respectively.

Jason Coleman has recorded auction house values for both Horde and Alliance since April 2007. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s auction house averages have seen low prices across both Horde and Alliance auction houses. The two Shadow Council markets are currently very near to each other, currently just one point apart (with the Horde at 90 points and the Alliance at 91). The two markets are very similar in regards to ores, however each market maintains its own distinct trends when cloth is considered.

The Alliance market has dropped slightly since last week, losing 2 points from its average. Every ore except for Thorium Ore is down from last week, and Thorium is only up 1 point (from 109 to 110 points). Despite the widely-sweeping lowered prices, costs haven’t changed too dramatically. The average change from last week’s prices (considering only the ores that have dropped since last week) is 17 points, however the bulk of that comes from Copper Ore and Iron Ore, which have lost 27 and 31 points respectively. Cloth prices have also continued fairly steadily, with the only major changes being in the prices for Silk Cloth and Mageweave Cloth. Each has risen since last week’s averages, with Silk Coth gaining 50 points at 136 and Mageweave Cloth gaining 18 points at 123.

On the Horde side, prices have shifted dramatically since last week, dropping 11 points across the board. Copper Ore, Tin Ore, Mithril Ore and Silk Cloth have all experienced dramatic price drops since last week (30 points or more), whereas Mageweave Cloth and Netherweave Cloth have both gained in prices. Copper Ore and Mithril Ore are especially low, having each lost 55 points from last week (Copper dropped to 68 points and Mithril Ore dropped to 77 points). Linen Cloth has continued its low trend, coming in at 53 points (up 2 from last week), and Netherweave Cloth has pushed past the 100 point marker by rising 40 points from last week and landing at 113 points.

Jason Coleman has recorded auction house values for both Horde and Alliance since April 2007. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This past week’s auction house averages find continuing overall trends from the last two weeks, although once again, many individual items have shifted around. As is common, the prices on the Alliance auction houses were lower than on the Horde auction houses, although the difference has grown slightly this week to a 10 point difference.


On the Alliance side, Copper Ore has broken its low trend, rising 20 points from last week to 93 points. In fact, all of the basic ores are at or above 90 points, with the notable exception of Fel Iron Ore, which is coming in at an average price of 56 points (up 16 points from last week). Despite the slightly high averages, no Ores averaged higher than Iron Ore, which was only 117 points, meaning that the Ore prices have been very balanced on the auction house this past week. For the most part, cloth prices have dropped since last week, with Wool Cloth and Silk Cloth dropping especially dramatically (dropping 60 and 44 points respectively). Despite this trend in cloth, Mageweave Cloth prices have risen 28 points since last week, landing at 104 points.

Horde auction houses have seen similar averages in terms of ores, with most metals coming in around the average of 100 points. The lowest priced ore is Fel Iron Ore, which comes in at a respectable 82 points (up 20 points from last week). The most expensive ore currently is Mithril Ore, which is up 21 points from last week at 133 points. Continuing low demand for Linen Cloth has kept the prices very low on the Horde auction houses, registering an average of 51 points this week (up 1 point from last week). Despite the availability of Linen Cloth, Wool Cloth remains in high demand (and low supply), commanding prices at 196 points. Other cloth prices have continued their trends, with Runecloth still demanding above-average prices at 126 points (down 38 points from last week) and Netherweave Cloth being relatively low-demand (at 72 points).

Jason Coleman has recorded auction house values for both Horde and Alliance since April 2007. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week, the two auction houses continued prices with the average trends that we saw last week, with Horde goods coming in slightly above the average at 104 points and Alliance goods coming in slightly lower than the average at 95 points. Both sides have seen a very slight gain over last week’s prices of 102 and 93 points respectively.

Despite the similar average to last week, on the Alliance side many of the individual goods’ trends have shifted. Fel Iron Ore is down 46 points to 40 points this week. Mithril Ore is down 53 points to 72 points, and Mageweave Cloth is down 89 points at 76. Counteracting these dropping prices were several smaller rises. Iron Ore is up 29 points at 109 points. Linen Cloth, Wool Cloth, and Runecloth are also all up this week (56, 76 and 19 points respectively) at 127, 131 and 105 points. We have seen some consistency in the market – Copper Ore, Adamantite Ore and Netherweave Cloth have all had less than 5 point changes over the past three weeks, making their prices very stable in this volatile market.

On the Horde auction houses, there were few major drops in prices: Fel Iron Ore and, to a lesser extent, Tin Ore. For the first time in 6 weeks, Tin Ore has come in below the 100 point marker at 75 points (dropping 28 points from last week to do so). Fel Iron Ore dropped 94 points from last week, landing at an all time low of 63 points. Linen Cloth continues its low trend while Mithril Ore continues to be slightly above average (50 and 112 points, respectively). The largest gain on the market over last week was Runecloth, which increased 28 points above last week's already high price, to 164 points.

Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s Gold Record finds a flip in the relative costs of goods, with Alliance goods coming in cheaper than Horde goods for the first time in two weeks. The two averages are less than 10 points apart, with Horde goods averaging 102 points and Alliance goods averaging 93.

On the Alliance side, Copper Ore has dropped slightly to 80 points, continuing its downward trend. Tin Ore, Linen Cloth and Wool Cloth have all had dramatic reversals, dropping nearly 80, 200 and 140 points respectively from last week (leaving them at 42, 71 and 55 points). Balancing these dramatic drops, both Mithril Ore and Mageweave Cloth are up from last week, Mithril Ore rising nearly 50 points to 125 and Mageweave Cloth climbing 65 points to 165. Finally, Netherweave Cloth has continued with its mild market, at 76 points this week.

On the Horde auction house, Copper Ore continues its mild trend at 86 points. At 47 points, Linen Cloth continues to be in low demand for the third week in a row. With prices nearly identical to the Alliance auction houses, Netherweave Cloth has also been mild at 76 points. Despite these continuing low trends, demand has recently increased prices for Mithril Ore, Fel Iron Ore and Runecloth (at 119, 157, and 136 points respectively).

Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s Gold Record finds continuing elevated prices during peak play times, although prices have relaxed slightly since last week. Both Horde and Alliance auction houses are down roughly 4 points from last week, although they both do still sit slightly above the average value of goods.

On the Alliance side, prices are generally down. Last week’s high prices on both Mithril Ore and Mageweave Cloth have returned to normal values, at 78 and 100 points respectively. Demand for Linen Cloth has continued strong, actually increasing since last week (up 130 points from last week, at 271 points). The great deals on Tin Ore have also dried up, as Tin Ore prices have risen nearly 90 points to 121 points. Both Fel Iron Ore and Netherweave Cloth have been going for relatively low prices (64 and 71 points, respectively), and both are down since last week.

On the Horde side, trends have mostly continued since last week, although they have shown signs of growing milder. Last week’s highest prices (Wool and Silk Cloth) have both dropped much closer to the 100 mark, at 105 and 102 points respectively. Copper Ore is currently going for below the average (at 89 points), but Tine Ore has risen to 147 points. The lowest price on the Horde auction house is currently Linen Cloth, continuing low from last week. Despite its current low value, it has actually risen 12 points since last week, clocking in at 57 points.


Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s Gold Record finds Horde prices dropping back towards the median, although Alliance goods have spiked to a ten-week high. Horde goods have dropped fourteen points since last week’s averages (dropping from 118 points to 104), whereas Alliance goods have dramatically risen (rising from 90 points to 116 points). This week’s averages reveal one of the unusual weeks where Horde goods average cheaper than Alliance goods.

Alliance goods were in high demand this week, with nearly every good coming in above the average value. Some materials, such as Copper Ore and Fel Iron Ore, were only barely above the average (107 and 105 points, respectively), but several materials were well above that. Iron Ore, Mithril Ore, Linen Cloth and Mageweave Cloth were all much higher than normal (152, 145, 148 and 185 points, respectively), each seeing steep increases versus last week’s averages (Linen Cloth, especially, has risen, going from a mere 42 points last week up to this week’s 148 points). Despite these high-demand items, Tin Ore has been continuing its low streak, dropping 15 points to a mere 30 points this week.

Horde goods have dropped since last week’s averages, with some of last week’s most dramatic prices reigning in. Netherweave Cloth has dropped 133 points from last week, down to a reasonable 92 points this week. Silk Cloth continues strong, at 150 points, and Wool Cloth has also seen a spike in demand, back up to 130 points. Despite the high demand for both Wool and Silk Cloth, Linen Cloth has come in fairly low at 45 points.


Editor’s Note: Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s Gold Record finds continuing high prices on Horde auction houses, although Alliance goods have dropped below their average. Horde goods have dropped one point since last week’s averages (dropping from 119 points to 118), whereas Alliance goods have dropped dramatically (dropping from 105 points to 90 points).

Alliance goods this week sold, for the most part, lower than their average values. A notable exception to that was Silk Cloth, which was selling at 131 points. The inflated demand for Silk Cloth was offset by very low prices on Tin Ore (45 points) and Linen Cloth (42 points). Even Copper Ore, which has recently been selling at above average prices, has come down, settling in at 79 points.

Horde goods have maintained an average high value nearly identical to last week’s; however there have been some shifting individual item values as well as some marked consistency. Tin Ore, Iron Ore, Mithril Ore, and Silk Cloth have all maintained their above-100 values since last week, the metals even rising slightly (each metal gaining 7, 4, and 30 points, respectively). Silk Cloth, although it is maintaining its above-100 value, has actually dropped more than 30 points since last week, to 136 points. Offsetting each of these expensive items, on Horde auction houses Wool Cloth was selling for a three-month low at an average 34 points. If wool is still available at these prices, be sure to take advantage of it, although it is likely to sell out very fast. The final notable deviation from norms this week is Netherweave Cloth, which has soared in value to 225 points (during the last several weeks it’s been crawling along in the 90s).

Editor’s Note: Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week’s Gold Record finds unusually high prices for basic trade goods on both Horde and Alliance auction houses. Goods on both sides jumped roughly fifteen points in value, as demand soared despite high supply.

On the Alliance side, incredibly high values for both Copper Ore and Wool Cloth (worth nearly two times and four times their values last week, respectively) pushed an already high trend, bringing the average value of Alliance goods to 105 points. Despite this push towards expense, both Mithril Ore and Netherweave Cloth have come in slightly under their averages, at 75 and 81 points respectively.

On the Horde side, continuing high prices in Iron Ore keep the market elevated, although Silk Cloth, Wool Cloth and Mithril Ore also contribute strongly. Silk Cloth fluctuates wildly; it is currently pushing a three-month high at 171 points. Save your money unless you desperately need silk – last week our averages place silk at only 83 points. Working against the effects of these goods, Linen Cloth continues to come in below the average, although, at 85 points, it has recovered dramatically from last week’s score of 45 points.

Editor’s Note: Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Taking averages from his data, each material has been given a value of 100 points (or percent) and is analyzed based on deviation from this value. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

The Gold Record

This week, auction house values are returning to normal, with the larger Alliance population inspiring more competition and thus slightly lower prices for basic goods than are seen on Horde auction houses. Current values place Alliance Average Goods Value at 90% mean values, whereas the Horde Average Goods Value is currently at 103% mean values.



On the Alliance side, surprisingly low demand for both Tin Ore and Netherweave Cloth have worked to drive down the average, although an increasingly strong demand for Adamantite Ore has been keeping the average up. The demand for Runecloth, while still well above normal, has taken a slight drop over last week’s values.

Making a dramatic change, Iron Ore on the Horde auction house has nearly tripled in price over the past week. This is most likely indicative of a short, high demand burst of need (such as a small group of high level individuals changing to a profession that needs iron ore to skill up) and is not likely to set a long lasting trend (although prices will likely remain inflated above the mean value for several weeks to come). Despite the current high value of Iron Ore, low demand for both Copper Ore (which was inflated last week) and Linen Cloth have worked to keep the Horde Average Goods Value in line with typical numbers.

Jason Coleman monitors auction house values for common ores and cloth each week on both Horde and Alliance markets, employing these values as an indicator of market health.

The Gold Record

Editor’s Note: For the past three months, Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

Current financial trends on Shadow Council’s auction houses have flipped this week, with Horde goods averaging 24 points lower than Alliance goods (typically, Alliance goods are around 15 points lower than Horde goods).

Dramatic increases in the Alliance-side value of both linen cloth and runecloth have propelled an already expensive market into a 10-week high, surpassing the past high recorded on the week of June 18.

Countering the soaring demand for linen cloth on Alliance auction houses, linen cloth is the lowest that it has been in seven weeks on the Horde auction houses.

Despite strong demand for both runecloth and copper ore, it is an excellent time to purchase Horde goods. Low demand for both iron ore and linen cloth have contributed strongly to the current state of the Horde market, although we can expect iron ore to make a strong recovery in the coming weeks.