The Gold Record

Editor’s Note: For the past three months, Jason Coleman has recorded auction house values for both Horde and Alliance. He has monitored many of the raw trade goods (common ores and cloth) that are constantly on the auction houses, employing them as an indicator of market health. Continuing each week, the Shadow Council Strider will post his analyses in this article, the Gold Record.

Current financial trends on Shadow Council’s auction houses have flipped this week, with Horde goods averaging 24 points lower than Alliance goods (typically, Alliance goods are around 15 points lower than Horde goods).

Dramatic increases in the Alliance-side value of both linen cloth and runecloth have propelled an already expensive market into a 10-week high, surpassing the past high recorded on the week of June 18.

Countering the soaring demand for linen cloth on Alliance auction houses, linen cloth is the lowest that it has been in seven weeks on the Horde auction houses.

Despite strong demand for both runecloth and copper ore, it is an excellent time to purchase Horde goods. Low demand for both iron ore and linen cloth have contributed strongly to the current state of the Horde market, although we can expect iron ore to make a strong recovery in the coming weeks.